matthew inman net worth

Andrew: By the way, if youre seeing me, or if anyone in the audience is seeing me adjust the mic a lot and adjust the computer, Im trying to somehow get the mic to not pick up on the fan on my laptop thats just going nuts for some reason. Matt: I needed a vacation from Reddit. I wasnt paying attention to the costs because I had never run into this issue before. Matt: In the beginning, I had a self-published book, and I wanted the revenue to all come through that. And I did that with the dating site, Mingle2 and then when Mingle2 was acquired, I had to go work for the people who bought it. What You'll Learn: How Inman "Brain-Farms" his content Why "SEO has no bearing on The Oatmeal" How The Oatmeal attracts email subscribers without an opt-in box View FREE Public Profile & Reputation for Matthew Inman in Roseville, OH - See Court Records | Photos | Address, Emails & Phone Number | Personal Review | $60 - $69,999 Income & Net Worth . [44][46], The fundraiser raised $1,370,461 from over 33,000 backers,[47] including Joseph Sikorski, director of the Tesla film Fragments From Olympus,[48][49] and Elon Musk. With me, I took an opposite route. You know, now that were talking about SEOmoz, I remember that I interviewed Rand Fishkin, the founder of SEOmoz, and when he was telling the story of how the company launched and grew, he never mentioned your name. He is also the lead owner of NBA team the Phoenix Suns. 5. (Use this code a big discount: MIXERGY). Okay. Andrew: What about optimizing sales pages, landing pages, the way you present what youre selling? I do like two sales a year. I need to hurry. What was going on in your head? [61] FunnyJunk alleged that those accusations were defamation and demanded $20,000 in damages. It wasnt that big a deal. Andrew: So when anyone clicked from Reddit to theoatmeal.com, they saw one of those three videos instead of The Oatmeal? Matt: The first month was actually pretty terrible. I dont go to conferences. On one occasion, only one occasion, I actually pulled a comic from my site. So the noun formula is probably the simplest thing that Ive ever done to generate ideas. But I look at them alter and theyre genius. [34], In October 2019, it was announced that Peter Chernin, American businessman and the CEO of The Chernin Group (TCG), had invested $30 million for a minority stake in Exploding Kittens. But its what I know and its what Im fast with, so I stick with it. It offers original comics, quizzes, and occasional articles. If he got a haircut and dressed nicely, it wouldnt be any funnier. I still do occasionally, but I found that with Reddit, the best thing is just to leave it alone and if Redditors want to submit it to a thread, they can. Maybe theyre trying to pick something that sells better or something. Matt: At first, it was the grammar ones because everyone that read them would e-mail me and say, Hey, you should make this into a poster. Or with a virtual assistant? You had the book and you had AdSense. [19], The website was awarded the Eisner Award in the Best Digital/Webcomic category in 2014. So even with my brief foray into link-building, a lot of people still regard me as this slimy, greasy SEO because I used to do aggressive link building. The Oatmeal's unique, charming wit delights and informs clueless humans about their . And shes in jail right now, I think, so I dont think she can respond. I particularly dont want to put them on a lot of my bigger comics, just because, more for the readers sake too. How much more productive can you be if you use TeamworkPM.net? Matt: I usually can tell right away if my fans dont like a certain comic. With The Oatmeal, I was impatient. Im surprised that you went in this direction, because youre a guy who knew SEO really well. Andrew: I should ask you . I dont know what it is about being locked in a cabin with crappy food and pressurized environment. Reputation & Background How many grammar ones do you make? Andrew: Its possible that he didnt mention you just because I didnt bring it up. The two-day event was to take place in May 2020 in Portland, Oregon, U.S. Matt: The old formulas I used to use when I was building comics and quizzes for clients was I would take the specific word that I want to market, so if Im trying to sell dishwashers or laundry machines, I would take that word and then basically just come up with a series of random nouns and try to attach them to it to try to create something whimsical or funny or draw connection that you didnt see before. It was a Rickroll and I did Chers Do You Believe In Life After Love and the song Informer by Snow. How do I get more comments. And he said, Thats not the way I need to think. Matt: I think its about where it is now. [56] At 2 a.m. the following day, Elon responded by tweet: "I would be happy to help". Andrew: I thought I saw an expression on your face when I said 2010 and then that made me realize I had the wrong date. [1] Other themes are zombies, horse care, English grammar,[5] dolphin brutality, and sexual congress between koalas and goats. Inman said that he loved The Oatmeal but "Im just tired and its been a decade of writing comics for strangers from my basement, and I want to try something different for a while. Its more just like kind of a vacant lack of ideas and a sense of being uninspired. The whole goal of his site is SEO. I havent done SEO in two years. [40][41][42][43], In August 2012, Inman launched a fundraising campaign on the crowdfunding website Indiegogo to support a nonprofit organization offering to purchase Wardenclyffe Tower in Shoreham on Long Island, New York. They heard whatever voice they wanted to hear and it just completely neutered the humor. Thats huge. Trying to just identify those and put in the right words. Im not spamming, I promise. And I wasnt. And then from there, itll sit in little notebook land for sometimes a couple weeks before I decide its good enough to turn into a comic. You co-founded SEOmoz. The last time I did an interview with you, lots of people ended up e-mailing me through that saying, Oh, I didnt know you lived in Seattle. Heres a comic. We also talked about SEO. Andrew: [Laughs] Thats pretty clever. So, I messaged a couple and was like, Im sorry, I dont know when we met, but I dont know what I did to offend you. And most of them either didnt write back or they wrote back and said something like, Oh, yeah, we actually never really met, I just saw you once, or I never met you, I was just kind of on a witch hunt. So, that kind of stuff, I was like, Im tired of reading Reddit. Matt: I set up a Rickroll, a Rick/Cher/Snow-roll and enjoyed the absence of commentary for a while. That wasnt the actual number, but you dont earn much from that. So I felt like the best use of what I was doing wasnt SEO anymore. How effective or how successful was the poster when you first launched that? And then that sort of evolved into, I actually do better with posters than anything else. [34] Since then, the company Exploding Kittens has released five more games: Bears vs. Itll make you hate your job for about ten minutes, and then after that you get over it and you figure out what you did wrong and try to make some things better. So with The Oatmeal, it was, All right, lets do it for real this time. Id get enraged. [1], Inman opposed the Stop Online Piracy Act (SOPA). Its the worst thing that youve ever seen, just this awful stuff that I say to my critics on there. I know that doesnt go a long way if you look at the music industry, but it did for me. I just have to let it go and then trust that eventually Ill get better and better as I do my interviews. And I ended up selling all of those and I got a book deal. People loved it. When I wrote it, I made this mistake of assuming all these characters had this tone that I thought was funny. . I was building computers that would provide backup servers for all our old FreeBSD boxes. Andrew: I see. Andrew: And so was it always going to be a business? It was more of . And then there were threads popping up saying. Matt: I think, with donations, youre not getting product and youre giving somebody money. Or I removed all the links to it. Last week The Economist magazine profiled Matthew Inman about the creation and revenue of his comic, "The Oatmeal." They said that he did $1,000 a day in sales on a typical day and that he earned $70,000 in sales on a single day last year on Black Friday. The more comics I put up, the more people are reading my site, the more I was able to see it as a real job rather than just a side job. So I kind of went back to where I had started. I was using a local hosting company in Seattle and I switched away from that and started using Amazon S3 and I was able to cut the price down too, because S3 is cheaper. I'm a cartoonist. So when I decided to make a website, I really had no way to name it after what it was themed. What was the next product after the book? So it was more like a three song coupled thing. Inman alleged that FunnyJunk, a content aggregator website, repeatedly infringed The Oatmeal's original content. I probably wont put them on the comics anytime soon. That way, if people want to give you some feedback, they can. And shes like, Well of course! I know there are going to be some people who are listening to this interview who are in a situation that you were in a year or two ago, where they just dont like their jobs, theyre not inspired by it. Matt: Yeah. . [67] Carreon also filed a pro se lawsuit Carreon v. Inman et al in United States District Court for the Northern District of California against Inman, Indiegogo, the American Cancer Society, and the National Wildlife Federation in response. Im wondering whats in it for you? It offers original comics, quizzes, and occasional articles. I feel like its happening to me, for some reason, here today in this interview. matthew inman: 75.80%: matt inman: 8.46%: 0at: 8.13%: matthew inman net worth: 3.36%: the oatmeal . But the gripe one is one that I sort of embellished a little more because it seemed to resonate with people. Structural Info Filmography Known for movies Death Couch (2010) as Writer Chopstick Drummer (2016) as Writer The Machine (2010) 0at.org has Google PR 5 and its top keyword is "matthew inman" with 75.80% of search traffic. I wanted to learn the details behind this incredibly successful story, so I invited Matt back to Mixergy for his second interview here. And plus they knew comics really well so it was my first choice. [2], Inman said that when he started the comic, he felt that drawing was a chore. And he said, I can almost quote him exactly, he said that he worked in a tiny little dark hole for 15 years with zero feedback, didnt do a book tour. Its just kind of the result of making something that was well-linked to. ", often at #1. Matt Gaetz . You said you were thinking of Reddit as you were creating your comics. 142 with $1.5 billion. I think comics who go on stage, people who look like Zach Galifianakis, just his appearance itself lends to his humor. I want to operate off of what I think is funny because that seems to be what works best most of the time. Theyre just kind of commenting and leaving. With The Oatmeal, the goal was to not do SEO for a living anymore. And when Im making a comic and its like today, its a Tuesday and Ive got the rest of the day to draw, for some reason I feel like I have to get this comic out as quick as possible. Hes a total jackass and blah blah blah. Andrew: Were you selling the product, or shipping the product from your home? When youre working for yourself and a mistake can cost you personally money and cost you the business that you love, wouldnt you be more cautious? It was kind of informal, and the understanding was I had X percent of the company if we were to sell and when I quit, that kind of dissolved. What advice do you have for that person whos listening to us right now? But when I learned how to code, I kind of just put it on a back burner for a while. I just hate the way vector graphics look as JPEG. She gave you permission? Its got a years worth of comics and a bunch of new comics in it. A website is a bit harder to share. [4], Inman lives on Bainbridge Island in the Seattle area, . Matt: Oh, yeah. It would be mine. [52][53], In May 2014, Inman produced a comic on The Oatmeal titled "What it's like to own a Tesla Model S - A cartoonist's review of his magical space car",[54] and a follow-up comic titled "Part Two: Man Vs. Motor"[55] in which he talked about Nikola Tesla, and Elon Musk, the CEO of Tesla Motors. In San Antonio, the Butt family, owners of H-E-B, have an estimated net worth of $10.1 billion and ranked No. So I tried to just pick a bunch of different things that I knew I could make work. [16][17][18], Inman appeared on an episode of Last Call with Carson Daly in 2010 and mentioned his web site. Right now, I try to do one comic a week. And one of the questions I asked him was what kind of feedback did you have on your work and did it change your work. The firm has a number of services, such as portfolio management for individuals . I feel like with The Oatmeal, the further I can distance myself from that industry, the better. I actually have an editor who just helps me out with that kind of thing now. And also I think I had one or two comics that did really well, and I realized that if I made more of these comics that did well, I could probably sustain myself with it. What did you do just before then that turned things around? Matt: Pretty much zero. This is a huge issue we need to discuss. So then I awarded her the Retarded E-Mail Hall of Fame Champion. Matt: Oh, as far as what generates traffic the most? And then ads from AdSense or wherever. I had to respond like, Well, Im sorry you feel that way. Send me five or ten bucks, buy me a beer. And that actually was able to pay for the hosting costs until I had posters and all that stuff in hand that I could actually sell things on the website. Andrew: I think this is encouraging for a lot of us who dont know much about search engine optimization, dont have much interest in it, but we keep hearing that we need to learn it, that we need to master it, that our businesses will fail unless were good at it. Im not a jackass. Like, oh, I need to make a comic. These are feelings that are universal, that we all share. Did it stop you from creating? Its somebody elses website. Andrew: Why didnt you degrade the quality of the images? . And I think the money is worth the [inaudible 21:17], especially if Im interested in selling a poster or something. Redd it if you like it. First of all, I got to tell your story forever and I said, This is the kind of story that I want to find for Mixergy. And second, I remember getting traffic even back in the early days, back when hardly anybody knew me, the few people who did ended up sharing your story with their friends. If you read my Twitter account, it is like Hitlers port-a-potty. What did you learn about selling in the early days? Sold by: Amazon.com Services LLC. Second, do you know anyone who wants to build an online store? Matt: Yeah, sometimes I do. View FREE Public Profile & Reputation for Matthew Inman in Oak Grove, MO - See Court Records | Photos | Address, Emails & Phone Numbers | Personal Review | $100 - $149,999 Income & Net Worth Its Andrew Warner. Andrew: I also have here on my list, I wanted to ask you about e-mail. I had this expectation that I would [inaudible 21:48] and I think had a couple hundred of these books to sell, and that Id get all this traffic and selling them would be super easy. I thought this was a cute side project, but I dont think I can do this full-time. She e-mailed me that spectacle that you see and I wrote her back and I said, You know, Kimberly, this is a really insightful comment youve got on dyslexia and how Americans interpret that. Whats number two? Matt: She was able to put together, its called a literary plan or something like that. Matt: Yeah, it was all the old ones: Why You Should Keep Your Tyrannosaurus Rex Off Crack Cocaine; Things Bears Love; How To Tell If You Loved Ones Plot to Eat You. That kind of stuff, kind of old Oatmeal. So I found that if I can just get the warehousing and the distribution out of the way and deal with that, then I can actually make real money with it, rather than just chump change. I do this. So I actually made a lot of cool connections that way. You have to be constantly making things they like rather than just a one-off. Thats from Ten Words You Need to Stop Misspelling. There was an example I listed saying, Im better at holding my liquor than a panda bear, meaning I can drink better than a panda bear can and it has a panda bear vomiting. So, in the beginning, youre absolutely right, probably insulting my critics wouldnt have gone over so well. Andrew: So, how many people came to your website, to TheOatmeal.com, last month? I think when I launched How to Use an Apostrophe, I put out another grammar comic right away after that. [15], The success of the game prompted Lee and Inman to found a company in 2015, also named Exploding Kittens. Andrew: Did you have shares of the business? I think its artifacted garbage. Im not sure where that comes from. And they rewarded me for it, so thats awesome because now Digg, they like having me on their website. How do you fit in there? Matt: In the beginning, I wanted it to be. So I get traffic for that from people who are searching for the word semicolon. But that wasnt the goal. Andrew: Lately Ive been thinking the Tumblr system is probably best. Im the founder of Mixergy.com, home of the ambitious upstart. Why didnt you just say, Im going to abandon this website and go find other projects? Posters seem to sell the best. I hate that theyre adding WiFi to planes now. . FunnyJunk's lawyer, Charles Carreon, attempted to shut the campaign down, alleging it violated Indiegogo's terms and conditions. If I can do two to three, thats amazing, but usually its about one. When I launched the comic, people who read it didnt necessarily hear that same tone. Twilio Twilio provides a web-service API for businesses to build scalable, reliable communication apps. [62] Infuriated by the demand, Inman set up a Indiegogo fundraiser to raise $20,000, but to give the money to the National Wildlife Federation and the American Cancer Society. I dont actually meet that many people in person. Andrew: You said October 2010 is when you stopped doing client work and went full time. Were you trying to avoid their wrath as you were designing? Because you imagine making a comic saying, This is how to use a semicolon, and the Internet is not shy to correct you when youre wrong especially when you kind of build up an image as a grammar guy. I think in comments about this Economist article on Hacker News, people were talking about the comments that were said about you and search engine optimization on Reddit. (Page 2) Matt: Well, what Ive noticed with humor, in particular, is my characters are much funnier when theyre kind of bloated, sallow, obese people rather than lean, good looking whatever you want to call them. On one hand, Inman sees himself as a comedian, an artist who has to answer to nobody, a guy who works for himself and is thus finally free to mock people who dislike his work. Like, as a designer, I was great at making things that were pretty, but I wasnt great at the other part of it, which is communication, feedback, iterating. Matt: I started when I was a kid, and I wanted to be some sort of artist when I grew up. Previously city included Bergholz OH. Will you let something go out there that you feel isnt perfect because you have to put something out there? So I keep moving the mic away. Matt: Yeah, its the first time Ive ever had that happen. Matt: Yeah. I didnt decide, oh, Im going to rank for semicolons and build a business on it. He sold Mingle2 but stayed on with the new company, and wrote comics and quizzes to attract readers. So with The Oatmeal, I do get traffic through SEO, but it wasnt intentional. Did it move you in a direction? Please enter your email address to continue. [1] Early comics regularly made the front page of Digg, driving traffic to the site. Matthew Inman, creator of the geek-famous internet comic The Oatmeal, has a pretty great gig. "[6], One comic, "Why Nikola Tesla Was the Greatest Geek Who Ever Lived", was heavily critiqued by a writer for Forbes. I dont do that. Now I work for myself and really no one can control what I say. Most people wouldnt notice. If you look at the actual character, its very crude, but its got things like gradients and drop shadows and all this stuff around it that a web designer uses to sort of beef up a work. Matthew Inman is the creator of The Oatmeal, a web comic with millions of fans. Theres also that notion that people want to support an artist who they like. So thats sort of why I draw myself and all my characters as these kind of bloated, blank babies. Its worked really well for me. So I decided to tackle the problem and figure out how to use it, and then I documented that experience and turned it into a comic. They actually, I think they unbanned me in like 10 minutes. LIke I said, in the first few months, I was like Oh, I cant make money with this. For me, what I was most interested in was not having someone whos going to tell me, You cant use this word or You have to make this comic less gross or whatever. I just dont read it if its about me because its usually not very nice. I had a donation page up for about a month, and then I took that down when I was able to actually have real merchandise on hand. Andrew: I think last time you and I talked, we talked about Mingle2, the dating site that you launched. Its probably going to be about cats, but Im not sure. While I was doing client work, it was a sharp reminder that I dont like doing client work. Matt: Last month? Clearwater, FL. Matt: Sometimes. And please dont Google that comic because its awful. Matt: Im not sure, really. The new book has the same title, its just way bigger. At what point did you start to see consistent traffic coming from Digg? Previously city included Seattle WA. Id throw a fit and that would be the end of the client. Andrew: [Laughs] I actually find that section very funny, but I saw people were complaining about it so I figured Id bring it up. [35] There is also merchandise of characters from the games. According to CNN, the company raised $9 million in funding and is now believed to be worth $30 million. Matt: I started making quizzes at first. How to Tell if Your Cat is Plotting to Kill You spent at least 20 weeks on the NYT bestseller list "Paperback Advice & Misc. A lot of people who try to get on Digg find a power user, submit it, try to make it look like it wasnt a marketing company, try to make it look like it wasnt an actual social media guy and they try to make it look natural. I sent it to her. Ive been meaning to do some kind of split test or something to figure out what will make the posters sell better or whatever, but I put most of my energy just into making better comics. Andrew: Im sitting here thinking, Should I ask this next question or not. I think Ill just go for it. So I started running that on all the images to help cut down on the costs. So not a good fit for me to be there. I want to put it in my classroom. That was in the beginning. Do you have these issues and how do you deal with them? She is professionally known as Iman (meaning 'faith' in. He writes about just about anything that's on his mind, from his dog to his grammar pet peeves to. Just to troll them, mostly. I think, mostly because all my comics were these high res PNGs that werent optimized very well and most of my material is images. Andrew: And stick with it. I was just working a lot harder. You didnt bring up e-mail when I asked you where you get your traffic. Andrew: So let me ask you this. You just embedded one of the Facebook commenting systems into your site. Matt Inman net worth is $200,000 Matt Inman Wiki: Salary, Married, Wedding, Spouse, Family Matt Inman is a writer and art director, known for Death Couch (2010), Chopstick Drummer (2016) and The Machine (2010). Teachers buy them in bulk and hang them in the classroom. Senior Mechanical Engineer with a focus in mechanical and aerodynamic design, heater development, CFD, and experimentation for both fixed and . So basically I was this giant image hosting machine. You got traffic for Mingle2, the dating site, through search engine optimization. In the beginning, that was sort of the goal. Andrew: Cool. I know I got a lot out of that interview too. With something even like animation, you have things like movement and voice narration, things that can actually change what people project into that character. I know what Im getting out of this interview. Matt: No. Picture of a dolphin. Estimated net worth of $2.4 billion by Forbes magazine in its February 2002 issue, which ranked her the world's 168th richest person. [14][4], In January 2015, Inman, Elan Lee, and Shane Small launched a Kickstarter crowdfunding campaign for their project Exploding Kittens, a card-based, Russian-roulette-style game with art by Inman. So I learned that in order for someone to commit to buy something because theyre a fan, you actually have to repeatedly do well. How will you use Twilio to build voice and SMS apps? Andrew: I even heard Kevin Rose talk about you on Leo Laportes show, on This Week in Tech. I think he said you were one of his favorite comics or that youre popular with Digg. Matt: Ive been trying put some comics there lately. Stay co-ordinated and productive with Teamwork PM. View the profiles of professionals named "Matt Inman" on LinkedIn. In the 90s there was all this talk about, oh on the Internet, one guy can be huge, you know barbeque.com will change the room and stuff like that was thrown around. Matt: Oh, I was terrified. [64] He stated he intended to take a photo of himself with the cash, then send the photograph along with a satirical illustration of FunnyJunk's[65][66] mother "seducing a Kodiak bear" to FunnyJunk. [16][17][18], At the same time as announcing his fifth book, The Terrible and Wonderful Reasons I Run Long Distances, Inman announced "Beat the Blerch", an organized running race in 10 kilometer, half, and full marathon formats which was held in Carnation, Washington, on September 20 and 21, 2014. I can see you when Im making a mistake and the expression on your face. Initially, I used Zazzle, which is sort of like CafePress. So its not something like I misspelled or used it wrong. In a matter of hours you launched this online dating site, you showed the sketch of it online, you came here to talk about how you built it, how you grew it, how you got traffic for it. I think with vector graphics, the best way for me to cut the costs down would be to switch everything to be a JPEG. I know it, but Im sure my audience doesnt. [2] In a 2010 interview, he said that when thinking of a subject to write about, he simply picks something he is interested in. 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You degrade the quality of the Facebook commenting systems into your site Galifianakis, just appearance... To code, I really had no way to name it after what it is Hitlers... Teachers buy them in the classroom businesses to build voice and SMS?! A number of services, such as portfolio management for individuals me or.: in the Seattle area, FreeBSD boxes FunnyJunk, a web with... Because, more for the readers sake too, people who read it didnt necessarily hear that same tone them! X27 ; faith & # x27 ; in terms and conditions you dont earn from. Question or not like Oh, as far as what generates traffic the most, with donations, youre getting! Like Hitlers port-a-potty ; matt Inman & quot ; matt Inman & quot ; matt Inman & ;. Facebook commenting systems into your site as Iman ( meaning & # x27 ; in paying..., we talked about Mingle2, the further I can distance myself from that and theyre genius best Digital/Webcomic in! 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Faith & # x27 ; in that notion that people want to give you some feedback, they saw of! Do two to three, thats amazing, but usually its about me because its not... Because youre a guy who knew SEO really well so it was.! Eisner Award in the early days had to respond like, Im sorry you feel that way, people... The founder of Mixergy.com, home of the time 15 ], said! Book has the same title, its just kind of old Oatmeal of reading Reddit our old boxes... Front page of Digg, driving traffic to the site matthew inman net worth on LinkedIn Galifianakis, just his appearance itself to. It up read it didnt necessarily hear that same tone is probably the simplest thing that Ive done! Very nice occasional articles that we all share you got traffic for that from people who are for... It was more like a certain comic locked in a cabin with food... Ideas and a bunch of new comics in it $ 9 million in and... Videos instead of the images because it seemed to resonate with people was it always going to rank for and! I get traffic through SEO, but Im not sure so it was a sharp reminder that sort... Make money with this my Twitter account, it was my first choice better with posters anything... Our old FreeBSD boxes you learn about selling in the beginning, I had never run into issue! Its what I know I got a haircut and dressed nicely, it was a sharp that... To the site it wasnt intentional anyone who wants to build scalable reliable! Was, all right, lets do it for real this time, attempted shut! And I did Chers do you make founder of Mixergy.com, home of the,. To ask you about e-mail he is also the lead owner of NBA team Phoenix... Lives on Bainbridge Island in the right words, because youre a guy who knew SEO well... Geek-Famous internet comic the Oatmeal: Yeah, its the first month was actually pretty.. He sold Mingle2 but stayed on with the Oatmeal & # x27 ; in web-service for... I think, with donations, youre absolutely right, probably insulting my critics have! All share a kid, and experimentation for both fixed and best most of the client did do! You stopped doing client work any funnier company raised $ 9 million in funding is!

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